Heuer introduced its first wrist chronograph in 1914. A top-mounted crown allows the user to set the time a button mounted in that crown operates the start/stop/reset functions of the "duration of trip" counter. A small pair of hands mounted at the top of the dial (12 o'clock position) indicates the duration of the trip (up to 12 hours). Designed for use in automobiles and aircraft, two large hands mounted from the center pinion indicate the time of day, as on a traditional clock. In 1911, Heuer received a patent for the "Time of Trip", the first dashboard chronograph. Įdouard Heuer patented his first chronograph in 1882 and in 1887 patented an "oscillating pinion" still used by major watchmakers of mechanical chronographs. In 1860 Edouard Heuer founded Uhrenmanufaktur Heuer AG (English: Heuer Watchmaking Inc.) in St-Imier, Switzerland. TAG Heuer Carrera automatic chronograph with tachymeter 1860 through 1880s TAG Heuer's slogan is "Swiss Avant-Garde Since 1860".
TAG Heuer maintains a watchmaking workshop in Cornol, Switzerland, and a watchmaking factory in La Chaux-de-Fonds. Jack Heuer, great-grandson of the founder, is the honorary chairman. TAG Heuer is based in La Chaux-de-Fonds, Switzerland, and is led by CEO Frédéric Arnault. The name TAG Heuer combines the initials of "Techniques d'Avant Garde" and the founder's surname. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company. In 1985, TAG Group purchased a majority stake in the company, forming TAG Heuer. The company began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. ər/ TAG HOY-ər) is a Swiss luxury watchmaker that designs, manufactures and markets watches and fashion accessories, as well as eyewear and mobile phones manufactured under license by other companies and carrying the TAG Heuer brand name.
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